Burgers, fries and shakes. The ultimate comfort food. Our initial brief was to create a brand and visual identity around the clients choice of “Meat Factory”, the brand was to incorporate elements of American especially Texan culture.

It was decided to create a “cattle brand” style identity, that would resonate with a wide demographic from families to early 20 somethings. In addition to brand creation and visual direction we were takes with designing and producing visual elements for the internal of the restaurant. Umami were also tasked with the creation of the Meat Factory website, to highlight their food and drink offering online.