Our client, Meat Factory wanted to stock their own brand of American cider, we were briefed to create a unique brand identity based around their ‘beer guru’, Liam. The brief called for an identity with an American look and feel, with a nod towards the American “wild west”.

The completed project included bespoke illustration based on the real life Liam. We produced a full range of point of sale (pos) to support the launch of the brand.