Our client asked us to create a full brand identity for their new startup pretzel and beer venue dubbed “pretzel pete’s”.

The brief was to create a memorable brand and visual identity which would appeal to a predominately male consumer aged 21-30 years old and reflect the businesses love for independent craft beers and stunning soft dough pretzels, whilst retaining a playful personality.

Umami produced a full visual identity complete with bespoke grunge style illustration.