Death Row Diner – known as DRD – is a quirky American-inspired diner with a difference – a buzzing underground vibe blends perfectly with the eclectic culture and traditions of its Hope Street, Liverpool location.

DRD’s objective was to rebrand the business to broaden its appeal to a wider audience, and in particular attract more families. It was felt that the previous branding and visual identity failed to meet long term needs, and so Umami were commissioned to deliver a fresh, new look which would showcase the diner as a family-friendly, fun place to eat.

Umami’s updated brand identity and final website design for DRD portrays the unique character of the premises, includes a wide photographic catalogue of meal options and menus and has capability for booking reservations.

Client: Death Row Diner

Take a look at the new responsive WordPress website at