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oob is an exciting new packaged bubble tea – with a green tea and super fruit base it offers the health-conscious consumer the perfect drink on the go.

Umami were delighted to be commissioned to deliver a comprehensive package of branding, packaging and website design to support the successful launch of the new soft drink. The end result of the start-up project was oob winning first prize at the DrinkPreneur awards as well as receiving huge praise from the Tesco supermarket chain.